About CreativEmarketing

Marketing today

Marketeers are not loved by everyone. They are often viewed as slicks who would sell their soul just to increase sales. And to be honest, some of them are. But have no fear, wherever there is a bad guy, a good guy pops out to defeat his opponent.

What most people don’t get, is that marketing is not only meant to sell a company’s products but also to inform the consumer:

• What’s new on the market
• What’s the difference between product A and B
• ...

Most people only see the traditional media used to promote a product. Billboards on busy streets, Tv-commercials in the middle of a movie, annoying banners and not to mention the thousands of mails we receive of unknown products. The kind of media pushed into the face of the consumer.

With the immense use of the internet nowadays, there is also E-marketing which is becoming more and more popular...

Who are we?

CreativEmarketing is an idea developed by four future marketers with different backgrounds.

Rindert, the leader of the blog, has obtained many skills and insights in advertising due to his travel experience. He worked for mortierbrigade, one of the most creative agencies in Belgium. The second team member Jeroen, already worked on developing a website and has marketing-experience in a production house. Bert has created a marketing-plan for a software product and his passion in advertising began when doing an internship in an interactive agency. Melissa already has work experience abroad which she obtained in a communication agency, and worked for Sara Lee on a new product development.

We all like to travel and meet new people. That’s why each of us decided to go to the UK for a new experience. According to a research study by William Maddox (2009), people who live abroad are more creative. It gets stimulated by the psychological transformation that you might go through.

That is why we want to share our knowledge and experience to inspire others.

Our quest

Of course CreativEmarketing speaks for itself. Marketing or advertising can happen in a lot of ways. We will try to show you guys how you can be creative in both of them and update you weekly with some information and examples of people or companies who were creative in their work trough the internet. You can give your own opinion about it, you can interact with other visitors, etc. Just follow our blog on a regular basis. The rest is up to you!